Colorado Convention Center

The Colorado Convention Center was a huge project that took a lot of planning and research. This project was a site redesign that needed a step up in visual design and better site mapping as it had outgrown it’s last site’s structure. I started with researching the 3 types of users: event hosts, event exhibitors, and attendees. The goal was to direct these users down seperate user journey paths to fulfill their goal.  After wireframing and prototyping a mock-up, we accomplished this with a versatile, intiutive navigation and by displaying all three CTA’s in the hero section.

I was in charge of handling the design in full which consistented of: research, wire-framing/site mapping, branding, interface design, edits, and delivery. Development was done by business partner Unleaded Digital.