Tiffany Shackelford Foundation
The Tiffany Shackelford Foundation is a U.S.-based nonprofit dedicated to opening more pathways in the media business for women and underrepresented groups honoring Tiffany.
Click here to view site.
The foundation’s goal is to empower more strong leaders. To act on the values that Tiffany Shackelford strived to represent in her life and work. Inspired by her influence the mission of the site was to create opportunity by funding women-centered initiatives at the Online News Association, which Tiffany Shackelford was deeply committed to during her life.
With this mission in mind, I set out to accomplish these goals:
- Create a brand that properly represents Tiffany and her legacy.
- Design and Develop a website that shows the users the impact Tiffany left behind while strategically prompting them to contribute.
- Drive traffic by creating a blog/newsletter system.
Development was done by myself in Webflow. The client chose for me to provide a training of the backend of Weblfow while on stand-by for one month after launch. This allowed the foundation board to make updates to the site, adding blog posts, etc..
The foundation has already exceeded all donation goals and continues to excel.
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